Bali to host IPRA conference next month
Bali will play host to the first ever International Public Relations Association (IPRA) conference held in the ASEAN region in September.
The conference, specifically targeted at IPRA members in the South East Asian countries, is a two-day regional affair. It will see notable speakers from Brussels to Beijing and the IPRA fraternity converge to share their thoughts on the power of public relations in building relationships among various societies, communities, and countries of the world.
Bearing the theme Building Bridges through Dialogue, this event is expected to attract approximately 300-400 delegates from all over the world.Open to all public relations practitioners this conference is a Malaysia- Indonesia collaboration, supported by a steering committee which includes IPRA board member 2007/08 Millicent Danker (Malaysia), and former IPRA board member, Dr Elizabeth Ananto (Indonesia).
Public relations week launched
The Institute of Public Relations Ghana (IPR) has launched its 2007 Public Relations (PR) week in Accra.The one-week event has been billed to discuss ways in which PR should be performed in a country that is poised to transform its economy and join the ranks of middle income community in 2015. Mr. Kojo Yankah, President of IPR Ghana in his address, noted that the Institute considered it a professional duty to engage Ghanaians whether in academia or in the intellectual community, in active discourse on the PR implications. He said Ghana is undertaking various reforms to enable it join the emerging market economies, as such it is expected to exhibit both transparency and efficiency.The theme for the event was “Managing The Reputation Of Ghana As An Emerging Market”.
Public relations industry utilizes new tools
Posting videos online may be standard drill for members of Gen X and Gen Y, but interest in blogs, podcasts and social networking sites also is increasing in corporate media rooms.
The new tools are becoming widely accepted in the public relations industry, according to recent surveys by the Public Relations Society of America and Dow Jones & Co.
Nearly 100 percent of industry professionals and students surveyed agreed that technology has positively affected public relations practice.
About 19 percent of student respondents said that social networking sites such as MySpace and YouTube present the most significant opportunity for the industry, compared with 10 percent of professional respondents.
And finally...
Economy ministry fires PR firm over ad deals
Germany's economy ministry has fired its public relations company, saying the firm offered to buy advertising space in a newspaper in return for the paper running stories on ministry policy. The company breached Germany's media code by tying ad sales to a campaign to promote the ministry's revamped policy toward small and medium-sized companies, Steffen Moritz, a Berlin-based ministry spokesperson, said yesterday. The action was "unauthorised" and "improper," said Moritz, who didn't identify the newspaper or the public relations agency. The ministry sought editorial "partnerships" such as participating in conferences to promote its policy, he said. Jan Flaskamp, a board member of the Flaskamp AG agency, said his company did not offer the prospect of ad sales in a swap for editorial services.
And so we are all tarred with the same brush, giving PR a bad name.
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